Tag Archives: ZIP

MUNDANE MYSTERIES: Why Do Stores Ask For Your ZIP Code?

MUNDANE MYSTERIES: Why Do Stores Ask For Your ZIP Code?

If you’ve shopped in an actual store any time in the last 10 years or so, you’ve probably experienced that uncomfortable moment at the checkout counter when the cashier asks for your ZIP code. It feels odd & a bit intrusive, since it doesn’t really seem relevant to whatever you’re buying. Soliciting your email address…Read More