Name: Jennifer
Age: 35
Kids: 2, under 12 years old
She is married.
She is a college graduate.
Eats out in a sit-down restaurant about 3 times per month, gets fast food once or twice a week.
Goes to the movies three times a month
Family has 2 cars, hers is a 3-4 year old Honda SUV, which she bought new. She owns her vehicle, doesn’t lease.
She drives 25 miles to work each day.
She makes $68,000 a year, and her household income is about $133,00.
She has a cell phone (through Verizon) but also has a land line with just the basic services on it. She does text.
She owns her home and has lived there for 7 years, and has lived in the area for more than 10 years.
She spends $150 a week on groceries.
She clips coupons from the Sunday paper.
She shops and banks online, and also pays her bills online.
She shops for the basic necessities at Walmart but buys her clothes at Target, Kohls or Old Navy.
She makes her home improvement and gardening purchases at Home Depot.
The last time she bought a large appliance, she got it at Best Buy.
She gets her TV from cable, not satellite.
She has a dog.
